There are many different approaches to marketing today, each with their own set of strengths and benefits. One new form of marketing that has been gaining traction in recent years is inbound marketing. Inbound marketing is also sometimes referred to as content marketing, but the principle of both remains the same. The purpose of these is to draw potential customers to you by providing high quality, engaging content.
Inbound marketing is based around reaching potential customers in a comfortable environment, where they are looking for answers to questions they may have, or are researching to find out more information. The interaction takes place by providing answers to their questions, or information through blog posts and other media. During the interaction, potential customers are engaged with valuable content. This content serves as a way to guide the buyer through their journey to becoming a customer.
By providing answers or relevant information, you gain the trust of potential customers. Even if they are not ready to purchase right now, they will have a much better chance of remembering your company or coming back to you for more information later. This shows the evergreen aspect of inbound marketing, in that you are reaching potential buyers across a range of interest and readiness to buy.
Utilizing inbound marketing strategies can be a great way to reach potential customers because they are already interested in the types of products or services you offer. This creates a lower pressure situation and easier interaction because you are not blasting people with a “buy buy buy!” message. Instead, you are providing value to them by giving them solutions or insight. Are you interested in how you can get started with inbound marketing? We would love to connect and speak with you about where to begin. Drop us a line using our contact form and we will get back to you shortly!