Hyperlinks, better known as anchor text, are words or phrases that you highlight in your posts that link to other web pages. When used effectively, anchor text can help to improve your SEO. Here’s how you can effectively use anchor text in your blog posts.
As search engines crawl the internet searching for results to serve a user, they look to see if websites are relevant and reliable sources of information. By linking your website to other relevant and reliable sources, you can help to build the trustworthiness of your site.
When incorporating anchor text into your post do these 2 things:
Link to internal pages on your site in order to drive traffic there.
You can increase the likelihood of users navigating to other parts of your site by guiding them there through your content.
Link to outside resources and external pages that are not a part of your site.
This helps to build connections with other businesses and blogs and develop rapport among users.
In order to use anchor text, select a word or phrase that you can link to another relevant source of information. Highlight this phrase, and incorporate a link to another page on your website, or an external site with related content.
Here is a helpful tutorial on how to use anchor text in WordPress.
By using anchor text in your posts, you can not only help to improve the validity and trust of your website, you can also give users a better experience by offering other sources of information and guiding them to other content on your site.
Now that you know how to include anchor text, start experimenting with anchor text in your posts. Also, check out how you can instantly improve your blog with a few key concepts!