When starting to write for your business blog, you may need help getting started. One great place to start is with keyword research. So let’s talk about keyword research and how to get started.
Keyword research is the process of identifying keywords and search phrases that your target audience is using to find information on the internet related to products or services that you offer. Keyword research allows you to reverse engineer your blog posts based around exactly what your target audience is searching for. Now that you know what keyword research is how can we utilize it?
First, come up with some keyword ideas. A good place to start is using the Google Keyword Planner tool. This tool allows you to enter a key phrase and find other related keywords in various permutations. Permutations of phrases are important because one keyword can be entered in various ways into a search engine, triggering different results. Ultimately, the goal is to be found in as many places as possible.
Now that you have conducted some keyword research, you can go ahead and set up a publishing calendar. This serves as a guide, allowing you to plan your posts out for weeks, months, or even years at a time. This way, you never have to figure out what to write about, because you have done all of the work ahead of time. Once you’ve got your schedule, you are set; time to get blogging!
If you want to learn more about content creation or strategic content marketing, drop us a line!