As a result of using HubSpot and adopting an inbound marketing strategy, CFO On-Call has increased web traffic by 200% in a six-month period. They have the tools in place to easily capture more leads from their site and have seen a 9.6X increase in leads. With lead management and nurturing, they’ve improved sales-ready leads by 153% and have a 1:3 success rate as compared to the 1:20 close rate prior to HubSpot.
Despite strong brand awareness, they weren’t converting enough leads into applicants, particularly for their EMBA program. The marketing team turned to HubSpot and it’s all-in-one marketing platform to help improve their lead nurturing strategy and boost admissions. This led to a 59% increase in international EMBA applicants from 2013-2014.