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How To Do Keyword Research For Your Blog

  When starting to write for your business blog, you may need help getting started. One great place to start is with keyword research. So let’s talk about keyword research and how to get started.   Keyword research is the process of identifying keywords and search phrases that your target audience is using to find information on the internet related to products or services that you offer. Keyword research allows you to reverse engineer your blog posts based around exactly what your target audience is searching for. Now that you know what keyword research is how can we utilize it? First, come up with some keyword ideas. A good place to start is using the Google Keyword Planner tool. This tool allows you to enter a key phrase and find other related keywords in various permutations. Permutations of phrases are important because one keyword can be entered in various ways into a search engine, triggering different results. Ultimately, the goal is to be found in as many places as possible.   Now that you have conducted some keyword research, you can go ahead and set up a publishing calendar. This serves as a guide, allowing you to plan your posts

Topics: Blogging

How To Write Engaging Content

If you have taken the plunge and started a blog for your business, good for you! Now that you’ve got a starting point, you may be a bit lost as to where to go from here. It can seem like a daunting task to write blogs for your company if you don’t have prior experience. Becoming a good blogger takes time and practice, but we will give you few tips to get you off to a good start! Know Your Audience   Who is your ideal customer? Identifying this question is the first step towards crafting successful blog posts. In order to gain traction with your company blog, you need to know who you are writing for. Try to get into the minds of your readers and think about what your target audience may be searching for online, then reverse engineer your content around their searches. Provide Solutions or Answers In Your Posts   People are turning to the internet more and more these days to find answers to questions they have about pretty much everything. This is especially the case for products or services they may be looking to purchase. If you can answer questions or provide solutions to

Topics: Blogging, Video

What Is inbound Marketing

There are many different approaches to marketing today, each with their own set of strengths and benefits. One new form of marketing that has been gaining traction in recent years is inbound marketing. Inbound marketing is also sometimes referred to as content marketing, but the principle of both remains the same. The purpose of these is to draw potential customers to you by providing high quality, engaging content. Inbound marketing is based around reaching potential customers in a comfortable environment, where they are looking for answers to questions they may have, or are researching to find out more information. The interaction takes place by providing answers to their questions, or information through blog posts and other media. During the interaction, potential customers are engaged with valuable content. This content serves as a way to guide the buyer through their journey to becoming a customer. By providing answers or relevant information, you gain the trust of potential customers. Even if they are not ready to purchase right now, they will have a much better chance of remembering your company or coming back to you for more information later. This shows the evergreen aspect of inbound marketing, in that you are reaching

Topics: Blogging, Video

How To Use Keywords In Your Blog

When it comes to blogging for your business, many understand that it can be important, yet are unsure about the best way to get started. Often times, this leads to blogs which are aimless and have no clear intent, other than to provide reading material to visitors. In order to have an effective business blog, one needs to consider the relevance of the content and how it will relate to their target audience. So how do you find out what content is relevant to your target audience? One great place to begin is with keyword research.   Keyword research is simply the process of identifying keywords that your target audience is using to find content online pertaining to your industry, business, or services. There are some different resources to use for this, but the most common is Google’s keyword planner tool. To complete keyword research, use the keyword planner tool and search for key phrases that others might use to find your company. For instance, if you were a plumber, keywords to search could include “where to find a plumber in (city)” or “how to repair a leaky faucet.” Keywords don’t have to just be one word, they can be

Topics: Blogging

The Biggest Secret To Getting More Online Customers

One question that comes up time and time again is “how can I get more online traffic?” The internet has become the king of search for consumers looking to purchase new products. Even with millions of users looking each second, you may wonder why traffic to your website has not grown. The best thing you can do is actually right in front of you. The Big Secret: Know Your Target Customer Understanding your target customer base cannot be stressed enough. This simple principle should serve as the backbone to your marketing and strategy and as your guide to increase web traffic. By understanding who your customers are, you can learn more about their search and spending habits and find out where they go for information about products or services similar to what your company offers. You may be wondering though, “how does that help me get more traffic?” By understanding who your customers are and what they are looking for, you can create content that answers the questions they may have about products or services that you offer. By regularly creating content based around this principle of publishing what people are searching for, you can gradually increase your web presence,

Topics: Blogging, Video

How To Write A Blog For My Business

By now, you’ve probably heard about the importance of blogging and how it can help your business to attract new potential customers. In principle, this can be true, but in order to maximize the effectiveness of your blogging efforts, you need to know how to write a blog for your business. Often times, people view blogging as simply writing, or as a place to share personal opinions or ideas. This can be true, and many personal blogs have similar themes. When writing blogs for your business, we need to take more strategic approach. Blogging for business is most effective when you focus on writing with goals and intentions in mind. If one of your goals is to gain more traffic to your website or convert visitors into customers, you need to work backwards to increase the chances of your blog being found. Writing blog posts that answer questions your potential customers may have is an effective way to gain more traffic. Another way is through basing your content off of keywords and search phrases. Many people use the internet as their go-to resource for information. If you can identify questions that your potential customers may have about your products and

Topics: Blogging

Are Keywords Important To My Business?

Everyday, Google processes roughly 3.5 million searches, which is about 40,000 searches per second. It is overwhelmingly obvious that when people have questions or are looking for information, they turn to the internet. People search using keywords, which are phrases that get entered into a search engine to achieve results. Keywords can be as simple as “dog” or as complex as “best place to find pizza in Atlanta after midnight.” The latter would be an example of a long-tail keyword. Increasingly, people are using long-tail keywords to find more specific information in search engines. Businesses can capitalize on internet traffic by optimizing content to be recognized by search engines. This means creating content that uses keywords that people are searching for to find out information about products or services that your company offers. By incorporating keywords into your content, which includes web pages, blogs, video tags, and social media, you can increase your chances of being found by people who are searching on the internet using those key phrases. This involves getting into the minds of your potential customers and providing value to them by giving them answers to their questions. This is an example of an inbound marketing strategy

Topics: Blogging, Video

How To Increase Traffic To Your Website

In today’s modern marketplace, there are multiple streams in which consumers can reach the products and services they are searching for. The internet is, without a doubt, the go-to source for people who are researching items or services they may purchase. To get more internet traffic, one approach is to provide potential customers with valuable content that answers their questions and provides valuable information. This is where creating quality content in the form of blog posts, videos, photos, and e-books comes into play.   When people are looking for information about a product or service, they often type questions into a search engine. In order to attract those people to your website, you can create content which targets specific phrases that people are searching for, giving you a better chance to rank in search results. This allows you to reach people who are already interested in the products or services that you specialize in. Some call this content marketing, or inbound marketing because you are drawing customer interest to you, as opposed to pushing out at the consumer. Either way, it’s a win-win for customers and businesses alike.   Want to know more about content marketing? Ask us, we would

Topics: Blogging, Video

Does My Company Need a Video?

In today’s media driven world, people are watching videos to learn about about new products and services before making purchases. With over 100 million people viewing video content each day, the internet has become a place where people go for information and media content. Creating a video gives your company the ability to attract visitors who are looking to learn more about your products and services. You’ve probably heard that writing targeted, keyword rich, informative blog posts is a great way to draw visitors to your website. Video works the same way, allowing you to grow your “net” and draw new customers from another traffic stream. Videos can express messages that are interactive, drawing your target audience and giving them valuable information about your company and services. Communicating to potential customers with solutions to questions they may have will increase your credibility and create a connection. Video can also be used as a vehicle to optimize your website and enhance it for web searches. Want to talk more about videos and how they can help your company? We would love to hear from you!  

Topics: Blogging, Video

How To Effectively Use Anchor Text In Your Blog Posts

How To Effectively Use Anchor Text In Your Blog Posts

Hyperlinks, better known as anchor text, are words or phrases that you highlight in your posts that link to other web pages. When used effectively, anchor text can help to improve your SEO. Here’s how you can effectively use anchor text in your blog posts. As search engines crawl the internet searching for results to serve a user, they look to see if websites are relevant and reliable sources of information. By linking your website to other relevant and reliable sources, you can help to build the trustworthiness of your site. When incorporating anchor text into your post do these 2 things: Link to internal pages on your site in order to drive traffic there. You can increase the likelihood of users navigating to other parts of your site by guiding them there through your content. Link to outside resources and external pages that are not a part of your site. This helps to build connections with other businesses and blogs and develop rapport among users. In order to use anchor text, select a word or phrase that you can link to another relevant source of information. Highlight this phrase, and incorporate a link to another page on your website,

Topics: Blogging